Friday, June 14, 2019

12A- Figure out Buyer Behavior


To test out my idea I decided to contact my primary care doctor’s office. I spoke with My doctor and his two nurses who draw blood.

The common consensus from all three interviews was good. The two nurses have 15 years of experience between them. They perform up to 100 draws a week. Our of those draws 30% of the patients had to be stuck more than one time to extract a sample. Now when they can’t achieve a good draw, they send the patient out to a lab such as Quest. They agreed if the doctor purchased such a device, they would use it. They believe it would make the process less anxiety filled for the patient.  When I spoke with the doctor, he enjoyed my idea. He felt the acquisition of this new tool would improve experience for staff and patients. He thought if stress from the patient was lifted, they might be more likely to come in and not avoid the office. This would result in better care and more profits for the office. He also said if the price point was reasonable, he would purchase the device for his offices.  

After conducting these interviews I’ve found there is always a want to improve current processes. While some customer my not be aware of the need, when the solution is explained to them, they get excited. This technology can make this arduous process more efficient. More efficiency means less time and more money.

3 comments:

  1. Hi! I agree with your statement that the device will result in better care and more profits for their office. Even though, this device will be very helpful and effective for health care providers, how many devices will be need in order to effectively provide patients in need of the service especially considering that the nurses perform 100 draws a week.

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  2. Hey, I completely agree, I do believe that this product could potentially save a lot of stress when drawing blood for patients. Also its correct to say that doctors offices will see a rise in revenue from the product if it is adequately priced. The offices can and do charge for blood draws and if they can not successfully draw the blood that is less money that is being made.

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  3. Hey Danielle, It seems like you got great feedback from your doctors office. I think you would get even more feedback if you were in a hospital setting asking doctors and nurses there for their opinion. I believe that setting has more of a need to purchase the device you are providing since it is more efficient in drawing blood and saves plenty of time.

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