Sunday, June 30, 2019

18A- Create a Customer Avatar


The customer I would like to use for this exercise will be Dr. Doe. Dr. Doe is forty years old and has ten plus years of experience in his medical field. He is the head decision maker for his medical practice. He also runs a charity that offers medical services to the less fortunate in impoverished countries. He is very passionate about his work and helping others. He is open minded and easy to talk to. He makes his patients very comfortable and always administers the utmost quality of care. He is always looking for out of the box ways to help improve his patients care. He drives a fully loaded black Range Rover. He has a wife and two children. His children are seven and nine years old and go to private school. He helps them with their homework most nights a week. They have a golden retriever named buddy. Dr. Doe enjoys outdoor activities such as boating, and fishing since he lives in south Florida.

What I have in common with my avatar is our personality. We are an open door. I try to make people feel comfortable and am very approachable. 

No, I don’t believe this is a coincidence. When finding a need to correct you tend to pull from your personal experiences. Part of you will shine through even if it is a small amount.

1 comment:

  1. Hey! You did a really great job on this post. I love how you included details about Dr. Doe outside of his medical experience, such as how he loves boating and has a golden retriever named Buddy. The boating picture you included is cute, too. I agree with you that it makes sense for us to have things in common with our customer avatars, as we pull from our personal experiences to solve problems.

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